Nov/094
great unrealized ideas
tonight, as my colleague and i were going to a company dinner at golden jaguar (my quote about golden jaguar? it’s an old bill cosby quote – “i don’t know the key to success, but the key to failure is trying to please everybody”) we were talking about our various ideas for retail stores in china.
our first idea (getting the license for ed hardy by christian audinger – because who is the perfect market for expensive, gaudy, tasteless clothing, if not nouveau riche chinese?) but then we saw an ed hardy story in citic mall on nanjing west road. but we were talking about the buffet dinner, and i had previously mentioned earlier this week about buffet pants.
buffet pants. think about it. if you’re in vegas, eating the buffet at circus circus, or more upscale, the mgm grand. it’s “all you can eat,” but it’s not really all you can eat – your pants are restricting you! sure, there’s solutions like sweat pants, but let’s have a little bit of class. buffet pants! that’s the ticket.
lots of elastic, stain resistant (obviously) – shoot we might go for a 80/20 lycra cotton mix, treated with a nano-technology or teflon treatment which would keep the tomato sauce stains and dripping butter from soaking in. maybe do some terry clothing lining on the outside of the thighs for easy wiping. we could run with this. anyone interesting in investing? i figure we could do mail order and also have a retail shop in las vegas and macau. gambling and all-you-can-eat seem to go to together – then expansion would be to the american midwest, you know, a land where people rate restaurants on the amount of “plate coverage.”
this could be good.
11:09 am on November 21st, 2009
You might as well bring the longyi (South Indian/Burmese men’s sarong) into fashion. Instantly adjustable, always elegant. (Oh wait, we’re talking buffet.) Maybe you can get Ed Hardy designer longyis going.
3:13 pm on November 21st, 2009
But we need to sell to the bad-shorts wearing – let’s face it FAT people – who go to Vegas for the all you can eat buffets! No one is going to wear a sarong!
12:18 pm on November 24th, 2009
Expansion into the midwestern US is so brilliantly on-strategy, I’m nearly speechless. You might want to consider versioning said pants to pair with matching velour sweaters or sweatsuit jackets.
12:23 pm on November 24th, 2009
If we get there, we might need to hire a marketing services company – there’s a lot more people who fit the Buffet Pants target market, as opposed to say, Ed Hardy or Affliction.