a message from a friend of mine, brian:
hope this message finds you well. Many of you already know and many of you don’t, but I (Brian) have been working on putting together an event this summer here in Shanghai called Frexh (pronounced “fresh”) – a new showcase of emerging innovators in the fields of Fashion, Music, Art, and Food.
What is this, you ask?
Good question.
Allow me to direct you to the website where you can have all the questions (or many at least) about what it is answered:
We have a very exciting line-up of emerging and accomplished but always reinventing themselves creators from these various fields for you. It’s a two-night festival-like format on Friday and Saturday nights August 6th and 7th in about 3 week’s time. Portions of the proceeds of this event will be donated to a not-for-profit organization called Wokai that I encourage all of you to learn about. They are a microfinance company that helps raise capital for rural entrepreneurs in China. They are doing truly innovative things!
I wanted to invite you guys to come out to the event and, of course, to encourage all your friends, family, and future spouses (or exes, if you so desire) to come as well. Please forward them the information! We hope to make this the Shanghai summer event! One night of exciting international and Chinese musicians, DJs, and fashion designers at Mao Livehouse (one hour of free beer will be available starting at 8pm). The next evening, some of the city’s finest restaurants serving you samples of their flavours in the midst of free flow alcohol at 5 on the Bund. Paired with this F&B extravaganza will be an exhibition of eye-catching art that I dare say some of you will want to purchase (proceeds of each sell also go towards Wokai) on display around the perimeter. Following the Aug 7th event, there will be an official after party at The Hamilton House 2 blocks away from the Bund 5, so hang onto the wristbands you’ll be getting for that night. You’ll want to keep those handy, trust me.
Ticketing for Frexh is now open and being handled by SmartShanghai:
Look for future articles/press on it soon. We are officially on countdown towards the fun, so I hope you all will circle the date and join the festivities! Keep revisiting our website as regular updates and fun things will be added.
See you all at FREXH!